holistic marketing solutions
In today's constantly connected society social media is an integral component to branding and marketing efforts. If approached wrong or completely ignored it can go terribly wrong. But if social media is viewed as a part of a holistic marketing and branding support strategy, and executed correctly, the benefits can be endless.
I have more than four years experience engaging bloggers and social media mavens in St. Louis and beyond, in addition to experience with traditional marketing efforts through public relations and media pitches as well as advertising design and branded collateral.
current projects & clients
- Hibbs Homes - As the marketing and communications coordinator for this St. Louis Certified Green home builder, I manage media placement, write blog posts, shoot project photos and manage the search engine optimization for the site. I also manage the website's content and marketing strategy as well as redesign projects.
- YesKidzCan! - As a social media and technical consultant I created a customized Facebook landing page and content that could be accessed specially by fans of their page. I also have provided social media training and campaign consulting.
- Little Fishes Swim School - As a marketing consultant I manage media placement, blogger outreach and social media strategy for this St. Louis based parent/child swimming school.
- Reading Habit(at) - As the technical and web consultant for this St Louis based children's bookseller, I am developing an online store and strategy to be launched before January 2012, and am also consulting on content creation for the blog, and assisting with community outreach.
past projects & clients
- With the help of social media, ToastedRav.com and the online women's magazine that I founded, Girls Guide to the Galaxy, have both become recognizable web-based brands in the metro-area.
- I have also been engaged to help with the marketing strategy for other online brands such as the relaunch of Sassy Pink Peppers online community, a project in which I developed sales lead copy and recommended strategy for site advertising.
- Working with Jordan Lawrence, i helped launch of their GRIP (Global Records and Information Platform) product, create their sales brochures, trade booth copy, training copy, and website copy and implemented and managed all of the content for their company blog.
- Past consulting services also include technical assistance and social media consulting for those in the chiropractic, business services and the senior living sector.